2022 CCSD Capital Project | Telly Award Entry
Overview
The Cornwall Central School District had been facing challenges in getting their capital projects approved by the community due to lack of transparency and communication. In 2022, the district established a capital reserve fund to save for a new capital project, and they sought the help of Dü GOOD Studio to communicate the importance of the project to the community.
Challenge
Filming in and around schools required a lot of logistical and creative solutions, as privacy concerns prevented the studio from filming every student, teacher, and staff. The studio had to creatively find solutions to make a human connection with the people who would be impacted most by the project while still respecting privacy concerns.
Solution
Dü GOOD Studio produced a six-part video series, including an introductory video and separate videos on the improvements to each school, the athletic facilities, and a final reminder to the community to vote. The videos showcased the improvements the capital project would bring and highlighted the impact it would have on students' everyday lives.
The studio carefully used interviews from the superintendent, community and board members, facilities director, and athletic director to make the videos more relatable to the community. The videos were shared through various social media platforms and received thousands of views.
2022 CCSD capital Project Video Series
HOW DÜ GOOD STUDIO HELPED CORNWALL CENTRAL SCHOOL DISTRICT SECURE $23M FOR INFRASTRUCTURE IMPROVEMENTS
Client
Cornwall Central School District
Year
May 2022
Capital Project Overview
On May 17th, 2022, the Cornwall Central School District will be asking the community to vote on a capital project that would make critical improvements without raising taxes. In this video, district administrators explain what's in the project, how it's being funded, and it's potential impact on the school community.
elementary school Improvements
This year's Capital Project would make critical investments to all three elementary schools. In this video, Director of Facilities Walter Moran takes us through each building and explains why each project was chosen, and the impact it'll have.
Middle school upgrades
This year's Capital Project will make a range of improvements at CCMS - from locker rooms to exterior paving, and more. In this video, Director of Facilities Walter Moran walks us through each improvement.
high school improvements
This year's Capital Project would make a number of improvements at the high school, mitigating water infiltration to the auditorium and improving the drainage to the lower athletic fields, among other things. In this video, Director of Facilities Walter Moran walks us through each improvement.
athletic improvements | proposition # 3
Want to know more about the Multi-Sport Athletic Field in this year's capital project?
This video is a MUST SEE.
Our Athletic Director, Jennifer Simmons, along with BOE member Jim Creagan, explain the current situation with our fields and what the new high school field would mean for our athletics program. Please take a look - and remember to vote on May 17th!
your voice matters
The day is almost here.
The budget. The capital project. No increase to taxes.
Come out to Cornwall Central Middle School on Tuesday, May 17th between 6am and 9pm and VOTE!
It's time to make your voice heard!
Result
The communication strategy was a complete success.
Over 70% of the votes approved the Capital Project, and the community praised the district for its transparency throughout the process.
The studio's videos and other communication efforts helped to demonstrate the gravity of the infrastructure needs around the district and the importance of the project.
The strategy showcased how impactful and transparent communication can lead to a successful project and a stronger community.
Award Category: Non-Broadcast General-Educational Institution
Judging Criteria:
Clear and compelling story
Creative and innovative approach
Technical excellence
Impact demonstrated through measurable results
Appropriateness to the category
We hope that the judges will recognize the effort and dedication put into this project to improve the infrastructure and the students' everyday lives. The community's overwhelming support is a testament to the effectiveness of the communication strategy, and we hope to be recognized for our contribution to this important cause.